Simple Tactics To Get A Flood Of Traffic From The “Big G” Using Google Places, Google Adwords and Optimization

If you a small business owner, you already know that Google is where most people begin their search for solutions online. The important of creating good relevent content in conjunction with good Search Experience Optimization cannot be underestimated.

Have a listen to what Matt Cutts has to say about it:

But are you maximizing your Google presence?

Getting your business noticed online is as simple as implementing three Google-based techniques:

  1. Placing your business on Google Places
  2. Using Google AdWords to advertise locally
  3. “Optimizing” your site for Google

Google Places – Your key to getting noticed on Google.

Google Places is a popular web-based map that people use to find directions and businesses. These maps appear in Google when your clients look up a business in a specific area.

A Google Places map and description

Let’s say you’re a wedding planner in downtown Miami. When your clients type: “Downtown Miami Wedding Planner” into Google, they see a map with a listing of wedding planners in their area, alongside their contact information.

Right away, you can see just how much more likely you’ll be to get business coming your way if your business is listed in those Google Places search results!

Not only is Google Places an effective tool, but it’s also a free way to advertise your business.

Google Adwords – A Sure Way To Come Out On Top!

Google AdWords is an advertising tool offered by Google that lets you create and run ads for your business on the Google search results.

Your ad can appear:

‣ In the “Sponsored Links” to the right hand side of a Google search page, or
‣ At the top, above the regular search results.

Take a look search results featuring Google Adwords in the example below:

Doing a search for “Palm Beach Photographers” shows several ads (called “Sponsored Links”) at the top of the results in the yellow box, as well as the listing in the right column.

A big advantage of Google AdWords is that you only pay Google when someone clicks on your ad and set a specific daily budget. Using this in conjunction with Google Places is very powerful for local marketing.

google-adwords

You can have targeted ads running on Google for specific demographics, geographical areas surrounding your business, and profitable keywords that your clients are already typing in to find you.

An online consultant can manage your Google Adwords campaign for you to ensure you get results geared toward your business’ needs.

Optimizing Your Website For Google!

TOP 10 SEARCH ENGINE OPTIMIZATION FACTORS

1

Internal Linking Structure. Every page should be reachable from at least one text link.

2

Site Map. Create an auto-updating site map that points your visitors to key parts of your site.

3

Quality content. Create a useful, information-rich site, and write pages that clearly and accurately describe your content.

4

Keywords. Think about the words users would type to find your pages, and make sure that your site actually includes those words within it.

5

Use Text to Display Important Content. Google doesn’t recognize text contained in images. Ensure that all critical information such as your address and phone number is in text format.

6

Each Page Must Have An Accurate <title> Tag. Each page on your site needs an accurate “title tag” – that is, the title of the page as read by Google – that uses your main keyword.

7

Link Structure. The name of your links need to be descriptive and user-friendly. For example, choose yourdomain.com/dinner-menu, instead of yourdomain.com?id=724.

8

Frequency and Recency of Web Content. Google wants to see your site updated frequently.

9

Inbound Links. Google weighs the quality and quantity of links to your website as important.

10

Anchor Text from Inbound Links. Anchor text is the visible, clickable text in a link. The keywords used in the anchor text determines the ranking the page receives from Google.

Quick Summary of Google Places, Google Adwords and Optimization:

  • Google Places is a popular web-based map that people use to find directions and businesses. It’s an extremely effective tool to get your business listed in local search results.
  • Google AdWords is an advertising tool offered by Google. You only pay Google when someone clicks on your ad and set a specific daily budget.
  • Search Engine Optimization is the process of improving the visibility of your website in Google via the regular search results. There are several key factors that affect your search rankings.
  • In order to maximize your marketing with Google, you’ll want to develop a tailored marketing plan that leverages all three techniques discussed.

Talk to you soon!

Scott Nelson living an Empowered Life - Never Give Up

Scott Nelson
Living An Empowered Life

PS Make a determination to never give up, life is too short to not seize an opportunity like this motivate yourself and be the best you can be and get started now.

It Isn’t Difficult To Achieve Your Goals, Just Go For It!

Motivate and Believe In Yourself On Your Path To Success!

P.S. If you’ve “worked” really hard trying to make it as an Internet Marketer but have not made any money in weeks, months or even YEARS… that ends TODAY!